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Collaboration for Effective Learning

Marketing Club

Student Club


The wide variety of student clubs reflects the diversity of the RCM community. The clubs give students the chance to apply what they have learnt in the classroom in practical scenarios and gain invaluable leadership as well as life skills.


In addition to connecting students with others who have similar interests, professional clubs are a platform for students to interact with alumni and professionals in their fields of interest. This helps students build formal and informal networks while exploring various career opportunities.


Marketing Club (Smarketers)


Marketing Club (SMARKETERS) of RCM was inaugurated on 9 Oct 2012, with a vision to fill the gap between the members and the industry, through an enhancement of knowledge and skills by leveraging the internal and external resources.


  • The Marketing Club at RCM brings together some of the most enthusiastic and bright minds in the country. Coming from all walks of life, members share a keen passion for marketing, innovative thinking and, above all, the zeal to learn by doing.
  • We firmly believe that a sound business education is an ideal mix of a world class curriculum and practical learning opportunities. As such, the club strives to create opportunities for members to learn by doing.

Marketing is the umbilical connection between customer needs and creative solutions. Marketing Club seeks to provide information and experiences that increase awareness about the marketing function and inform students about the varied and exciting career opportunities available in this field.


  • A variety of events such as ad contests, brand equity quizzes and brand crosswords, use of marketing jargons, live projects etc., promotes a student’s interest in the field of marketing.
  • The Club also organizes workshops on strategic selling, market forecasting, market research and advertising, conducted by top industry professionals in order to give students an insight into the exciting and dynamic world of marketing.